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copywriting :: Internet Marketing :: Copywriting
Three Big Ol' Tips for Better Sales Letters
If you're seriously interested in knowing
about sales letters, you need to think beyond the basics. This
informative article takes a closer look at things you need to know
about sales letters. Truthfully, the only difference between you
and sales letters experts is time. If you'll invest a little more time
in reading, you'll be that much nearer to expert status when it comes
to sales letters.
Growing up in the South, I used the phrase
"big ol'" a lot. Big ol' truck. Big ol' house. Big ol' party. The
phrase was one we used when the word "big" just wasn't descriptive
enough.
I think the following suggestions qualify as Big Ol' Tips. Look
around the Web and you'll find plenty of good sales letter writing
tips. But "big" just doesn't do these justice.
Here are three big ol' tips for better sales letters.
Big Ol' Tip #1)
Be redundant. Then, say the same thing over again.
Just because you state your most powerful benefit in the headline
doesn't mean you shouldn't say it over again. If you are writing a long
sales letter (especially one made for quick scanning), you should
repeat the main benefits to make sure you get your point across. After
all, many readers need to read the same thing several times before they
catch on.
Big Ol' Tip #2)
Focus on the guarantee. I promise you won't regret it.
Your readers are reading for one very simple reason: they're
looking for a reason to buy. Give them the best reason possible. One
good reason for buying is the assurance that customers will be
protected against making a bad decision. If they're interested in your
product, and making a purchase has no negative consequences, then
you've got a sale. A guarantee removes negative consequences.
Big Ol' Tip #3)
Conceal the price. How? I'll tell you in a minute.
Don't state the price up-front. Reveal the price only after the
customer calls a number, sends in a reply card, makes contact by
e-mail, or reads (or scans) all the way to the end of your sales
letter. By not revealing the price immediately, you have a chance to
demonstrate to readers the value of what's behind the price before they
have a chance to set their mind against it. (Note: If low price is your
product's primary selling point, this tip might not apply. Test and
see.)
These tips will improve your sales letter by making it more
readable, more persuasive, and less intimidating to your audience. Use
them in a well written piece and you'll see a big ol' increase in your
response rates.
About The Author
Matthew Cobb is a freelance copywriter in the Dallas/ Fort Worth, TX, area. For information, visit his professional site at http://copy.cobbwriting.com
or call 817.966.RITE (7483). This article may be reproduced, as long as
the the resource box is included and notification is provided to the
author.
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facts, others who need to know about sales letters will start to
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