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copywriting :: Internet Marketing :: Copywriting
The Lost Art Of Fundamental Copywriting
The following article presents the very
latest information on internet marketing and sales letters. If you have
a particular interest in internet marketing and sales letters, then
this informative article is required reading.
What ever happened to good old fashion, fundamental
copywriting? Has anyone seen AIDA? I mean, before you can run, you
first have to learn how to walk, right? Yet, I see it over and over
again. Marketers who can't even write a simple headline are trying to
"hypnotize" readers with "psychological copywriting," because that's
what a few of today's copywriting experts are telling them they should
do!
I'll let you in on a little secret. If you master the fundamentals
of copywriting, you'll automatically be writing hypnotic, psychological
copy, because that's the essence of the AIDA formula. Here's a perfect
example of the type of fundamental copywriting I'm referring to:
Following is a sales letter written by someone whom I have a
tremendous amount of respect for, Dr. Kevin Nunley. I chose not to use
a sales letter I'd written myself, because I thought that might appear
to be self-serving.
ATTENTION AUTO SHOP OWNERS!
Are you making the kind of money you deserve? Could your business
use a kick-start? Are you looking for that easier, more effective way
to run your business without working 60 hours or more a week?
CLICK HERE TO GET MY FREE SPECIAL REPORT
The 5 Biggest Mistakes Most Auto Repair Shop Owners Make Causing
Them To Go Broke, Or Retire Worrying About Money! And How You Can
Prevent It From Happening To You!
LET ME SHOW YOU EXACTLY HOW I GREW MY SHOP FROM JUST AN IDEA, TO
THE BUSIEST AUTO REPAIR SHOP IN TOWN THAT WAS PRODUCING $25,000 PER BAY
ON A MONTHLY BASIS!
This is a true story that can be your story, too! I really did
it--I started with nothing but an idea for my own repair shop, and grew
it to be the best one in town. Just a few years later, my shop was
producing on average $25,000 dollars per bay. This almost doubles the
industry standard! The best part about it was that I did not even need
to be at the shop!
It may sound amazing, but you can do it, too. Lucky for you, you
don't have to go through all the trial and error that I did. You don't
have to make the same costly mistakes, or jump into things with
blinders on. I can show you what to do every step of the way.
Welcome to RobRussellInfo.com!
My name is Rob Russell. I have designed this website to provide
valuable information to anyone interested in succeeding as a shop
owner. If you are a technician looking to get started with your own
operation, or a seasoned shop owner looking for help in making your
shop more profitable, I can help.
As you may be aware, most repair shop owners started out as
technicians (or mechanics). Most of these technicians are very good at
what they do, but unfortunately, they don't know much about all the
aspects of running a business: production, finance, management,
customer service, etc. As a result, many shop owners end up being
overworked, and become a slave to the business, working long hours with
lots of stress. ARE YOU ONE OF THESE?
I CAN HELP!
Using my systems, strategies, and techniques, you'll be able to
handle all the complicated business aspects of running a repair
shop...without all the stress the other guys are under. Less stress and
simpler operations means more time and energy to spend pleasing your
customers--which is what any successful shop needs to do.
YOU CAN LEARN FROM MY EXPERIENCE!
My cutting-edge systems are the same systems that have allowed me
to build my own shop into a model for the automotive industry. I
developed these industry-specific procedures after making lots of
mistakes myself, including one that cost me $10,000.
Through trial and error, I learned what works and what doesn't, and how to build a successful auto repair shop.
BUT IS IT FOR ME?
YES! Whether you're just one guy starting out in your own small
shop, or a larger shop with 6 or 7 bays and 20 employees, my system
will work for you!
I have designed this system to be step by step, and at the same
time be flexible for you and your style. No "cookie- cutter" approach
here. These are real world, proven techniques, that I used myself, in
my own shop!
WHAT DO I DO NEXT?
You simply have 2 choices.
First you can keep doing the same things that you have been doing,
and hope that you will stumble onto the answers before you get burnt
out and go broke.
Or you can simply check out the rest of my website (link to about
Rob page) and see if I'm the kind of person that you would like to work
with.
I can guarantee you that if you are serious about improving both
your business, and your quality of life, I can help you get there. And
the best part about it is we can have fun doing it!
LISTEN TO MY FREE TELESEMINAR:
"How To Make A Million Dollars A Year With Your Auto Repair Shop
While Only Working 20 Hours A Week!" "Don't Take My Word For It, Listen
To What My Clients Are Saying About My Program"
THIS COULD, AND SHOULD BE YOU TOO!
Listen to a very happy shop owner:
Have fun and may you be as profitable and successful as you deserve to be!
Sincerely,
Rob Russell
Nationally Recognized Auto Repair Shop marketing and Business Expert
Contact me
Office number: 503-628-7837
Office Fax: 503-628-5438
The above sales letter is one of the most fundamental, yet highly effective sales letters
I've ever had the pleasure of reading. How do I know it's effective?
Because when I asked Rob Russell for permission to use his sales letter
in this article, I also asked him if the letter was working for him.
And he told me that he was very pleased with the results.
I should also mention, in the interest of keeping this article as
brief as possible, I intentionally left out the testimonials. If you
would like to see the sales letter in its entirety, you can view it
here: http://www.robrussellinfo.com
That sales letter is a simple but psychologically powerful example
of copywriting, because it follows the AIDA formula to the letter:
A= ATTENTION: The very first thing your ad or sales letter must do
is get your prospects "ATTENTION". The very best way to do that is with
an effective headline.
I= INTEREST: After you get your prospects attention, you want to
get them "INTERESTED" in your product or service. You do that by
immediately telling them what your headline promises. You don't waste
their time with a bunch of fluff and garbage that nobody but you cares
about.
D= DESIRE: You have to make your prospects "DESIRE" your product or
service. And the way to do that is with benefits, benefits and more
benefits!
A= ACTION: You want to close your ad or sales letter with a call to
"ACTION!" In other words, ask them for the order. It's important to ask
for the order at least three times, preferably six or more.
Anyway, that's it. You've just seen an example of fundamental copywriting at its finest.
Forget about trying to write a brilliant, psychological ad or sales
letter. Follow the AIDA formula faithfully, and I promise you, the
brilliance will take care of itself!
About The Author
Dean Phillips is an internet marketing expert, writer, publisher and entrepreneur. Questions? Comments? Dean can be reached at mailto: dean@lets-make-money.net
Visit his website at: http://www.lets-make-money.net
You may not consider everything you just read to be crucial
information about internet marketing and sales letters. But don't be
surprised if you find yourself recalling and using this very
information in the next few days. Knowing enough about internet
marketing and sales letters to make solid, informed choices cuts down
on the fear factor. If you apply what you've just learned about
internet marketing and sales letters, you should have nothing to worry
about.
We hope you found the information on this page useful and will return often to browse
the many articles throughout our site. We will be adding new material on an ongoing
basis in order to keep our visitors up to date on the latest promotion and marketing
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