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copywriting :: Internet Marketing :: Copywriting
The Five Rules Of Influential Web Writing
Have you ever wondered what exactly is up
with articles,content and marketing? This informative report can give
you an insight into everything you've ever wanted to know about
articles,content and marketing. If you've picked some pointers about
articles,content and marketing that you can put into action, then by
all means, do so. You won't really be able to gain any benefits from
your new knowledge if you don't use it.
Building a professional reputation requires a campaign founded on
your words: the positions you endorse, the motions you advocate, the
accuracy of your vision. Writing for the Web can either establish your
expert credibility or destroy it.
When your business requires powerful words online, follow these
five rules for promoting the message that will serve you well in the
digital world:
Stay on message. To write is to influence: always remember that the
goal of good writing is to encourage thought and action. Look beyond
the facts and statements, and focus on themes and positions. Decide on
what you believe and then promote it with the facts; find your message and stick to it.
Make your points quickly but securely. The average visitor to your
website will stay no longer than a few minutes, clicking through no
more than three links before moving on. You must either make your point
quickly or not at all. Be direct, confident and brief: use simple
language and don't use any more words than necessary.
Write to the future reader, not the present one. The malleable
nature of the Web creates the illusion that web writing has a short
shelf life. The opposite is actually true: with mass data archiving and
storage, putting information into the Internet is far easier than
taking it out. Relevant points today have a way of becoming
embarrassing cliches tomorrow.
The most influential web content
is timeless. Write for the long term: avoid posting information online
that won't still be valid and useful in twenty years. When you write
about a controversy, assume that the reader knows how it was resolved.
When you write about a product or service, assume that the reader knows
whether it was a success or failure. Assume that your deepest secrets
are now public knowledge. Write for a reader who knows more about your
future than you do.
Bring it home. If you want to use your articles to promote
your reputation, your readers must know how to find you. Plan your
contact information for the long term: if you don't have your own
domain, get one. Plan to keep it for at least the next five to ten
years. Don't use an email address that may no longer exist when your
article is being read.
Keep your personal life out of it. Nothing outdates - and bores -
faster than personal information. Don't engage in public
self-reflection; don't mention your personal relationships, neuroses,
or the day-to-day trials of your home life. Your writing will be
available somewhere online for many years after your situation has
changed, which can prove embarrassing (or even dangerous) at a later
date.
What works in the print world often doesn't work in the
digital one. If you want your words to serve you long after they are
published online, write the web content that ages well and reflects the power of your expert vision.
Your future clients will thank you for it.
About The Author
Robert Warren (http://www.rswarren.com) is a business marketing
writer and editorial consultant. His Florida practice specializes in
promoting independent professionals with the power of the written word.
For more writing articles by Robert Warren, see his website at http://www.rswarren.com.
We hope you found the information on this page useful and will return often to browse
the many articles throughout our site. We will be adding new material on an ongoing
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