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copywriting :: Internet Marketing :: Copywriting
How To Test The Body Of Your Sales Copy For Weaknesses
Have you ever wondered what exactly is up
with internet marketing, tracking and software? This informative report
can give you an insight into everything you've ever wanted to know
about internet marketing, tracking and software. Truthfully, the
only difference between you and internet marketing, tracking and
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internet marketing, tracking and software.
Your sales copy is the life source of your business. If your
sales copy isn't pulling in a decent conservation rate, then your
business is suffering.
In this article, we are going to go over an effective way to test
the body of your sales copy for weaknesses. If there are any, you will
be able to pinpoint exactly where they are. Once you are able to
identify the weaknesses in the body of your sales copy, then you will
know where to make the necessary improvements and workout the weak
areas of your sales copy.
How It Works
The only way to know if the body of your sales copy is weak is to
test it. The conventional way of testing your sales copy is to have
multiple copies and test them individually, or you can use software like split hit, which will divide your traffic up and send it to multiple sale copies at once.
Eventually you will be able to determine which sales copy
pulls more, but you won't know exactly where the weaknesses are in your
other sales copies. Especially, if you have a long sales copy.
Moreover, conventional ways of testing your sales copy will not
identify where the weakness actually is, until now.
A good sales copy will have several links throughout the body of
it, to display examples and ordering purposes. Since the links are
already in the body of your sales copy, you can take advantage of them
by tracking all of the links. Why? By tracking
the links you will know what your visitors are clicking on and what
they're not. By using this technique you will know precisely where your
weak spots are, so all you'll have to do is tweak them.
Applying It To The Body Of Your Sales Copy
Applying this technique to the body of your sales copy is very simple, but first you will need to have a dependable tracking system. If you do not have a dependable tracking system, then I recommend that you use Adtrackz. Once you have a dependable tracking
system, then you want to track every link on your sales copy. You want
to have your links set up in a numerical order, such as, link 1, link
2, link 3, etc. That way you have your links set up in an organized
fashion, making them easier to recognize.
If you don't have this technique set up correctly, it won't do you
any good, that's why your links need to be in numerical order. Let me
give you an example, let's say that you are receiving clicks on your
links in the body of your sales copy up to link 4. Then, all you have
to do is tweak your sales copy after link 4, because you already know
you had your visitor's attention up to link 4. In this case, you know
what your weakness is and that is after link 3, because your visitors
haven't been clicking on link 4. So, link 4 is the best place to start
making some improvements and test it again.
Let me give you another example, so that you can clearly understand
this technique. Going back to the previous example, let's say your
visitors where not clicking on link 4, but where clicking on links 5
& 6. In this case, if the number of clicks on link 3 are equal or
close to the number of clicks on links 5 & 6, then you will find
that the weakness will be after link 6. If you are wondering why your
visitors are not clicking through link 4 it is, because the link may
not be captivating enough for them.
If you find that your visitors are not clicking on your first few
links, than it safe to assume one of two things. One is, your headline,
sub-headline, and/or opening statement may be weak. You probably
haven't grabbed your visitor's attention or established their interest
enough by compel them to read on. The other is, the traffic going to your web site is untargeted, therefore, you should concentrate on generating traffic that is more targeted.
Test And Repeat The Process
Once you are able to identify where the weakness is, then all you
have to do is tweak it and test it. Testing is the only way to know if
the changes you have made have increased or decreased your visitors
clicking patterns. In other words, did your visitors clicking patterns
increase by surpassing the previous link number they have been clicking
on, or did the click throughs decrease because the traffic didn't click trough beyond the previous link number.
After you are able to determined that the changes you have made
have either increased or decreased the clicking patterns of your
visitors. You will need to repeat the complete process until you have a
strong click through rate through the entire body of your sales copy.
About The Author
Rich Hamilton, Jr is the CEO/President of http://www.ElitesMarketing.com and the Author of Inside internet marketing. His book will show you how to ignite your sales by unlocking the absolute truth to internet marketing and how you can aggressively promote your web site without paying a cent for advertising. http://www.InsideNetMarketing.com
Now might be a good time to write down the main points
covered above. The act of putting it down on paper will help you
remember what's important about internet marketing, tracking and
software.
We hope you found the information on this page useful and will return often to browse
the many articles throughout our site. We will be adding new material on an ongoing
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