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copywriting :: Internet Marketing :: Copywriting
How To Attract Buyers Using The Right Sales Terminology
Would you like to find out what
those-in-the-know have to say about marketing and promotion? The
information in the article below comes straight from well-informed
experts with special knowledge about marketing and promotion.
It is always important that you use the right terms when marketing your product to potential buyers. The right terminology may mean increased enquiries for your product and possibly more sales.
Failure to use these terms may leave potential customers undecided
or going to the competition to satisfy their needs. Your competitors
may be making more sales by using these terms intelligently while you
are still stuck with dry unattractive terms in your promotional
materials.
In using these attractive terms care must be taken not to overuse
them or to display mere rhetoric with no matching action to back them.
You ought to choose which terms to use and when the right mix of terms
may be used together. Circumstances may also not allow you to use
certain terms at certain times and sound discretion must be applied in
their usage.
Apart from advertising copy and sales promotion
materials the terms may be suitably used whenever talking to potential
customers. You ought to speak with confidence and emphasis if they are
to believe your claims regarding your products.
Here is a listing and brief descriptions of these terms:
FREE: Perhaps the first and foremost of these terms. You ought to
give the customer something free to persuade him to buy your product
and not those of your competition. It could be free advice, a free
report or another product of lesser value. But the free offer must be
tied to the buying of the product otherwise you may not make
substantial sales.
MONEY: Mention money and everybody's attention is caught. It could
be "great Value for money" or a donation to a worthy cause or a
sweepstake tied to the buying of the product. Find out a way of
factoring the issue of money in your sales material if you want to make
more sales.
NEW: If the product is new or if there are new facts or ingredients
in the product then say so. It will create interest from potential
buyers. Everyone loves new things and people are willing to abandon old
unattractive products for new better ones. Some do it just to break the
monotony.
SAVINGS/REDUCED PRICES/PRICES SLASHED/DISCOUNT: Customers want
goods at lower prices and use the money saved for other needs. If you
can demonstrate that the prices have been reduced whether by giving a
discount or by selling at a lower price then you are likely to attract
prospective customers.
QUALITY: You ought to tell your customers that your products are of
a high quality to win their confidence. Mentioning a quality standard
you have attained or showing a quality mark from a national or
international standards body such as the International Standards
Organisation (ISO) may easily demonstrate this
BUY NOW!: Don't forget to mention this term at the end of your ad.
Put it in a conspicuous place in a bold, big font size somewhere in
your ad and it may work like magic. This term helps to inform the
doubting prospect to take action now and not later.
LIMITED TIME OFFER: If you are giving away free goods with your
product or are giving an irresistible offer it is best to make it for a
short but reasonable time. This will cause whoever is interested in
what you are offering to expedite his buying decision so that he does
not miss it. This is where the use of this term comes in. The use of
this term should be used after taking into consideration the type of
offer you are giving whether it is attractive enough to prospective
customers and the quantity of products in stock whether they will be
sold in sufficient quantities within the time offer period.
MONEY BACK GUARANTEE: By giving your customers a 30 days money back
guarantee and no questions asked if they are not satisfied with the
product if they return it in a saleable condition, you are
demonstrating a measure of credibility and reliability of the product.
Do not fail to give this guarantee. You will definitely win over the
doubting customer by giving him the guarantee.
TESTIMONIALS: Provide brief statements from satisfied customers who
liked your product and include their names and location. This shows
that your product is genuine and has been tried and tested to some
customers' satisfaction.
BENEFITS/GAIN: Explain to the customer the benefits he is going to
get by using the product. We use products because of the utility we
expect to derive from them and an explanation on what will be obtained
from their use is important.
ADVANTAGES: Even if you do not mention this term, please explain
the superiority of your products over you rivals' products. What
features are more outstanding? Is the quality much higher? Are the
ingredients more and is the price lower?
ONLY: By specifying the uniqueness of your product you are very
much likely to entice prospective customers to buy your products. This
uniqueness may best be expressed by using the term "only"
appropriately. This shows customers you have an edge over competitors,
materials and products to delight their customers and stay ahead of the
competition.
Please note that the use of these terms on their own will not make
high sales without the presence of a valuable product and the right mix
of factors such as a strong distribution network, attractive packaging
and a strong brand name, an effective and efficient friendly customer
service among a host of other factors.
The whole business must be geared towards providing better customer service and care and continually improve its marketing materials.
Mere usage of terms without ensuring that your products meet the
highest safety standards and customer expectations will not do much to
improve sales. The company must develop ways of measuring and meeting
customer expectations if it is to gain and maintain a high market
share.
About The Author
Abdallah Khamis Abdallah is a freelance copywriter and ghostwriter.
To learn more about how you andyour business can benefit from viral and
credibility marketing solutions visit his website at: your business can benefit from viral and credibility marketing solutions visit his website at: http://www.qualitywritingsolutions.com.
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