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copywriting :: Internet Marketing :: Copywriting
Four Tips For Getting More Mileage From Your Articles
Imagine the next time you join a
discussion about articles, keywords, marketing and promotion. When you
start sharing the fascinating articles, keywords, marketing and
promotion facts below, your friends will be absolutely amazed.
It
has become common knowledge that the smartest and most effective free
method of advertising your business and services is to write and submit
articles
to the over 400,000 e-zines currently on the 'net. There are even
several e-books written on the topic, including mine, that will help
you take advantage of this effective technique. What do you do next
after you've invested the hours necessary to research, write,
proofread, edit and submit your article to thousands of e-zine
publishers?
I recommend several methods of recycling articles to clients who utilize my article submission services that I'm going to share with you today:
1. Publish each of your articles on a separate page on your web site. Then take the keywords
from that article that you used in the title and text and create a set
of meta tags for that page. Use a free meta tag generator like http://www.anybrowser.com/MetaTagGenerator.html
to make sure your meta tags are properly formatted and all inclusive.
Next, submit the article page to all of the free search engines. Once
that page is indexed those keywords will attract searchers to visit your site where you can convert them to loyal customers.
2. Take the article you've written and customize it for an
industry you want to target. For example, I have a client who writes
internet promotion articles. After submission she customizes her articles for real estate agents, accountants, ophthalmologists, home health care companies, etc. I then offer the customized articles
to the industry associations representing those groups. This tactic has
resulted in hundreds of thousands of fresh, new visitors to her web
site when an association prints her customized article in their
newsletter or magazine.
3. Choose an article you've written that outlines several key
points on a particular topic. Write an in depth, expanded article on
each key point. Contact all the publishers on your list and offer them
the expanded key point articles and ask them to run them as a series. A series of articles
is much more effective than a single article because each potential
customer needs to be exposed to you and your business several times
before becoming a customer.
4. Take the original article and the expanded key point articles and offer them as an e-course to people who visit your site and sign up for your e-zine. Use a free autoresponder like http://www.sendfree.com to deliver the articles
in sequence. This gives you the opportunity to capture e-mail addresses
for your e-zine and allows you to use a different by-line highlighting
your services and products with each article delivery.
Use these four tips every time you've finished submitting an
article and you will get thousands of additional targeted visitors to
your web site with just a little extra effort!
(c) 2003. Davis Virtual Assistance. All rights reserved.
Permission to publish on-line or in print is granted so long as the article and by-line are printed intact.
About The Author
Bonnie Jo Davis is a Virtual Assistant who specializes in inexpensive marketing promotions for herself and her clients. For more information about Bonnie's article submission package visit http://www.DavisVirtualAssistance.com and lick on the "packages" button.
This article's coverage of the information is as
complete as it can be today. But you should always leave open the
possibility that future research could uncover new facts.
We hope you found the information on this page useful and will return often to browse
the many articles throughout our site. We will be adding new material on an ongoing
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