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copywriting :: Internet Marketing :: Copywriting
7 Key Items To Include in your Email Signature File
This article explains a few things about
content and websites, and if you're interested, then this is worth
reading, because you can never tell what you don't know. Most of
this information comes straight from the content and websites pros.
Careful reading to the end virtually guarantees that you'll know what
they know.
One of the most important and often overlooked
methods of promoting your on line business or service is your email
signature file (sometimes called a "sig"). There are two types of
signature files, one is the more simple one at the close of each email,
the other might be attached to writing or discussion group posts, etc.
and is sometimes called a byline.
Regardless of the usage, having an effectively written signature
can make the difference in higher sales, more networking contacts and
more prosperity for you today! Using the following as a guide, to build
a signature file that will help you meet your needs, and reach your
goals.
1. Your Name and the Name of Your Business. You cannot build your
brand or name recognition without it. No one would forget to include
this, right?
2. Your email address. If you have written compelling content,
people will want to contact you. Having your email address immediately
available (and clickable) is the best means to satisfy the need to "do
it now". Since some email clients don't recognize and hotlink email
addresses, consider putting the mailto: in front of your address. This
ensures your address is a hyper link (i.e. mailto:kevin@d... )
3. Your Web Address. People will be enticed to take action
immediately if the information is readily accessible, and like your
email address, being an active link is always the best. Don't forget
your URL! While it may be best to send them to the home page, the content of your writing may suggest you send them to a specific page. If so, use that address in your signature file.
4. Phone Number. Email is great, and the web is nice, but
people often like to connect with you at a different level. Make sure
they have the information so they can! If you have a toll free number,
consider adding it (and letting people know that it is toll free). If
your toll free number but is only available in your home country,
either leave it out, or note where it will work. Remember your fax
number too!
5. Statement of Mission or Purpose. If your business has a Unique
Selling Proposition (USP) include it here. This is a short sentence
that differentiates you from others in your business. If you don't have
a USP yet (create one!), include a descriptive tagline about you and
your business.
6. A Reason why they should contact you now. If you have written an
effective article or post, suggest an additional resource you could
provide to them, or a way you could help them. Make sure they know how
to quickly request this additional help.
7. Ways to Read More. If you produce an ezine, let people know that
it exists and how to subscribe. Again, make it easy with a hyperlinked
email address (see number two above) or a URL to subscribe from the
web.
Overall, while there are no hard and fast rules regarding your
signature file, there are some guidelines. Your "sig" in your everyday
emails might be shorter - not containing each of the items above, while
sigs for your article or posts may be longer. Use your good judgment,
use this list of guidelines, and experiment to find what works best for
you.
About The Author
Julie Jordan Scott (julie@5passions.com ) and Kevin Eikenberry (kevin@discian.com
) are speakers, writers, consultants and people who help organizations
and individuals reach for - and achieve their goals. Both have content rich websites and free email offerings. To learn more go tohttp://5passions.com and http://discian.com .
There's a lot to understand about content and websites.
We were able to provide you with some of the facts above, but there is
still plenty more to write about in subsequent articles.
We hope you found the information on this page useful and will return often to browse
the many articles throughout our site. We will be adding new material on an ongoing
basis in order to keep our visitors up to date on the latest promotion and marketing
information and tools that allow so many marketers to earn a full time living on the
internet.
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