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copywriting :: Internet Marketing :: Copywriting
5 Specific Questions Your Sales Letters Must Answer To Achieve The Best Results
Would you like to find out what
those-in-the-know have to say about articles and sales letters? The
information in the article below comes straight from well-informed
experts with special knowledge about articles and sales letters.
Truthfully, the only difference between you and articles and sales
letters experts is time. If you'll invest a little more time in
reading, you'll be that much nearer to expert status when it comes to
articles and sales letters.
Here’s a surefire method to guarantee you achieve the best results from your sales letters.
Rather than make a sales pitch that your prospects will very likely
ignore, instead present your products or services as the answer to
their problems.
When you offer the help that your target audience is looking for it
won’t be hard to make sales. You can show that you really do understand
the needs of your market by addressing these five specific questions
right up front in your sales letter.
1. What's In It For Me?
This is the number one rule of salesmanship. People buy products
for one reason only...what they will receive out of it. You must
instantly tell any prospect exactly what they will get out of your
product. Your best opportunity to do this is in your headline. Make a
bold statement right up front and capture your target audience
immediately.
2. How Will My Life Become Better?
This is where you have to understand the emotional appeals that
attract your prospects like moths to a flame. Do they want to become
richer, smarter, better looking, thinner or more popular? Do they want
to save time, money or effort? Study your niche market until you know
what emotional buttons to push and you'll see a huge increase in your
sales instantly.
3. What Will Happen If I Say No?
You have to give people a compelling reason to buy from you. A good
way to do that is by reminding them what will happen if they don’t
purchase your product. What problems will continue to exist for them,
how much money will they lose, how type of frustration will they
continue to endure? Help your prospects to see that they really can’t
afford to say no because your product truly is the solution to their
problems.
4. Why Should I Trust You?
The best way to establish trust in your sales letters
is by using testimonials. A good testimonial is the written equivalence
of a word of mouth referral. Prospects naturally trust what other
people say about their experience with you. Get your past customers who
have been happy with your business to give you testimonials to use in
your sales letter.
5. Will I Be Stuck With Your Product?
Here’s where you can literally seal the deal. Reverse the risk of
doing business with you. Always offer a money back guarantee so that
people will feel confident that they won’t lose out if your product is
not what they expected. When your prospects see that you stand behind
your products enough to assume the risk they can feel more comfortable
in purchasing your products.
When you use these easy tips to answer your prospects questions in
your sales letter, not only will you gain an unfair advantage over your
competition, but you'll also show your prospect that you care about
their problems and your product is the solution that they need.
About The Author
Joanne Mason's articles
have helped thousands of small business owners to significantly
increase their profits by discovering the secrets to writing better sales letters. Get a FREE subscription to her ezine, Sales Letter Secrets, at http://www.moneymakingsalesletters.com
jlmason@moneymakingsalesletters.com
That's the latest from the articles and sales letters
authorities. Once you're familiar with these ideas, you'll be ready to
move to the next level.
We hope you found the information on this page useful and will return often to browse
the many articles throughout our site. We will be adding new material on an ongoing
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