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copywriting :: Internet Marketing :: Copywriting
5 Reasons Why Headlines Are Crucial To Your Website8217s Success
The following article lists some simple,
informative tips that will help you have a better experience with
marketing tools and sales letters. It's really a good idea to
probe a little deeper into the subject of marketing tools and sales
letters. What you learn may give you the confidence you need to venture
into new areas.
Without a powerful headline, your message stands little chance
of being noticed in an increasingly competitive marketplace. If your
headline doesn’t capture attention and pull prospects into your sales
copy, than your marketing effort is a total waste of energy and resources.
Nothing is more important to getting your message noticed than your
headlines. If you’re not allocating a sizable percentage of your time
and creative effort to the headline used on each page of your website,
you could be losing out on a large chunk of business.
Top copywriters understand this concept well. They know how
essential it is to capture attention by literally stopping pre-occupied
prospects in their tracks.
Here are five good reasons why your site headlines deserve greater emphasis and attention:
1) Headlines Are Natural Attention Getters. The majority of online
prospects are quick scanners. No one reads the body copy of a page
without first reading and being pulled in by the headline. Headlines
are the first thing your visitors see. They jump out visually and
command attention. Headlines are leads set distinctly above the rest of
the text. Often the typeface, size, and style used for headlines
contrasts with that uses in the body copy. It’s a proven approach that
naturally attracts eyeballs, virtually forcing interested prospects to
grasp the message of the headline and to read on.
According to advertising legend David Ogilvy, 5 times more
people read headlines than body copy. Although Ogilvy was talking about
print advertising in general, the observation is certainly applicable
to websites as well.
With 5 times the readership, headlines have the power and capability to make any message many times more successful.
2) Site Headlines Serve As Valuable Guides To The Busy Surfer.
Headlines reveal key details. They tip off readers as to what follows.
They provide clear signals to help readers decide whether they should
stick around for the full message, or dash off to something else –
something better suited to their own special needs and interests.
As a quick summary of the entire piece, headlines either
attract continued interest and readership, or they repel it. Without a
headline, the reader is forced to wade through a portion of the text to
understand the meaning. Forcing readers to do this is to risk losing
them altogether. It’s sales suicide. In effect, having no headline will
cost you at least 80% of your potential audience.
3) Headlines Prepare The Reader For What Is To Come. Headlines
stimulate interest. They captivate, arouse curiosity and stimulate the
desire for more. It’s the headline that starts the reader’s motor
running. A good headline sets up a feeling of expectation as the reader
anticipates discovering more -- and can’t wait to get it!
Successful headlines address specific audiences. They open
prospects minds to new possibilities and expand their level of
enthusiasm and interest. The best headlines involve prospects,
virtually guaranteeing their sustained attention for the time being.
4) Headlines Simplify The Learning Curve. Every headline serves to
introduce whatever follows. As an opening or lead-in, the role of the
headline is to succinctly communicate the essence of the message it
precedes in a n interesting and compelling way.
Effective headlines and sub-headings reveal key bits of
information -- often with the added power of emotion. A review of the
various headings alone can often provide one with the gist of a given
message. This makes it faster and easier to understand, remember, and
review.
Use your headings to generate emotional involvement and you
increase the chances prospects will go back and read more of your copy.
When you make it easier to read and comprehend your messages, you
increase the chances of making the sale.
5) Headlines Allow You To Deliver Your Biggest Bang Right Up-Front.
Capture attention and interest at the outset, by using your most
appealing selling point. If your strongest, most desirable product
attribute (benefit) fails to pull prospects in, surely nothing else you
could ever say would do the trick, either.
The stronger and more compelling your headline, the more readers
are likely to read on and spend more time at your website. Create every
headline to grab attention and inspire interest. The more alluring and
irresistible you can make it, the more genuine prospects you’ll attract
and ultimately, the more sales you’ll record. Headlines are powerful marketing.html'>marketing
tools when used effectively. Take a good look at your site headline.
Could you add more intrigue, curiosity, or interest?
Test different headlines by trying various appeals and offer
combinations. Keep an eye out for additional headline opportunities
throughout your sales letters,
as well as on other pages on your site. Make your headlines impossible
to miss and difficult to ignore… then, watch your results soar!
About The Author
Robert Boduch is the author of Great Headlines Instantly! -- How To
Write Powerful, Attention-Grabbing Headlines That Pull In More
Prospects, More Customers And More Profits, NOW! This full-length
manual features hundreds of helpful tips, techniques, strategies and
hands-on formulas for writing successful headlines of every kind.
Visit the author’s site at: http://www.headlinesecrets.com
Or email him at: behappy@total.net
There's a lot to understand about marketing tools and
sales letters. We were able to provide you with some of the facts
above, but there is still plenty more to write about in subsequent
articles.
We hope you found the information on this page useful and will return often to browse
the many articles throughout our site. We will be adding new material on an ongoing
basis in order to keep our visitors up to date on the latest promotion and marketing
information and tools that allow so many marketers to earn a full time living on the
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