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copywriting :: Internet Marketing :: Copywriting
3 Tips For Writing Content That Will Make You Sales
When you're learning about something new,
it's easy to feel overwhelmed by the sheer amount of relevant
information available. This informative article should help you focus
on the central points. It seems like new information is
discovered about something every day. And the topic of content and
traffic is no exception.
content is king. Without content your website is an empty shell, a skeleton with no flesh, an empty vessel. content can redeem the worst designed website. The right content can make your phone ring off the hook and flood your inbox with people wanting your product or service. content is the most important ingredient in the recipe for your website's success. If you have engrossing, valuable and relevant content you are onto a winner..
Tip 1 - Keep It Customer-Focused - What You Like Is Irrelevant
I land on the homepage. I want to buy a bathroom from this company.
I want to know what bathrooms they have available. I want to know how
much it will cost, when they can deliver, if they have any special
offers and what their previous customers have said about them. Instead,
upon landing on the homepage I get the following all-time classic;
"Welcome to ABC Bathrooms. Our company was formed in 1985. Our
Managing Director John set up the company at the age of 25 after
spending thirty years in the position of.."
Who cares?! I want to know exactly what you sell and how
much it will cost me. I have 10 spare minutes today to find this
information out and if I don't see it on your site in a few seconds I
will click off to your competitors so don't bore me with the life story
of your managing director. I do not care. Give me content that I like - not what you THINK I would like. Key difference.
Tip 2 - Sell Benefits, Not Features
Potential customers do not want to know how your product
was built, how old the production manager is or what colour the
wallpaper is in the production plant - they want to know how buying it
will enrich their lives. They want to see evidence for the benefits of
owning your product or using your service. People don't buy things -
they buy benefits and they buy feelings. People buying a Ferrari are
not buying a mode of transport they are buying prestige, luxury, envy,
success - they are buying a symbol, a way of life.
Think about your product or service from a customer's point of view
- what are the real, measurable and provable benefits to them of buying
from you? Include these over and over in your content
and it will bring more sales for you. Don't be afraid of blowing your
own trumpet - stick the benefits right on the homepage for a start!
Tip 3 - Include Calls To Action - Everywhere!
Excellent - you've written killer content and people are coming back to your website time and again for the information. Your traffic
figures are shooting through the roof. It's brilliant! You can't
believe you've cracked it. And then you look at the number of orders
placed last week - zero. Oh. What happened there? Better to have one
person visiting your site each month who actually places an order or
produces a sales lead rather than have 1000 people who do neither.
If you don't have clear benefit-focused calls to action peppered throughout your content people will not get in touch with you or place that all-important order. You hook them in with the winning content
and then you offer them more information vial email or a free quotation
if they phone you - anything! You must have calls to action present
throughout your site - combine this with the other two tips and you are
on the way to having content that actually makes you sales.
Michael Cheney
Sales & marketing Director, magnet4web.com
About The Author
Are You Getting Your MagnetMail? - Mike Cheney's World-Famous Free Magic Mail To Make Your Website Magnetic, Get Yours Now: www.magnet4web.com/website_services/?page=magnetmail
There's no doubt that the topic of content and traffic
can be fascinating. If you still have unanswered questions about
content and traffic, you may find what you're looking for in the next
article.
We hope you found the information on this page useful and will return often to browse
the many articles throughout our site. We will be adding new material on an ongoing
basis in order to keep our visitors up to date on the latest promotion and marketing
information and tools that allow so many marketers to earn a full time living on the
internet.
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