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copywriting :: Internet Marketing :: Copywriting
16 Golden Rules of Master Copywriting
The following article lists some simple,
informative tips that will help you have a better experience with
internet marketing. If you base what you do on inaccurate information,
you might be unpleasantly surprised by the consequences. Make sure you
get the whole internet marketing story from informed sources.
You could spend thousands of dollars on advertisement and have
extremely low or no results in sales because of your poor planed copy.
You shouldn’t be amazed by the fact that huge corporations all over the
world do that mistake and waste millions of dollars on false
advertisement campaigns.
However, how can you write good sales copy, killer ads that get the
attention of people? There are no magic recipes for that, but you can
follow some fundamental rules, which can lead to you to success if you
adapt them properly.
1) Have a good product. Be honest and mean what you say or what you
offer. Avoid the exaggerations and hyped claims. You stake your
reputation and your business offline or online it doesn’t make any
difference.
2) Have a plan on your trial and error period. Don’t expect to
write your first copy and be a golden one. You will alter it many
times, test it, retest it try a new one and so on. Set a schedule for
that. Do not fool around.
3) AIDA. It’s the proven and the bedrock of the copy process. Always follow it. AIDA
A= Attention. You must grab it instantly or you don’t have a chance.
I = Interest. You grab and keep their interest. If they get bored, they will leave.
D= Desire. Interest must be transformed into desire for what you offer.
A= Action. You must convince them to act now. Not tomorrow, next week e.t.c. They will forget it few hours later.
4) Always work on your prospects emotion. Most of the people buy something emotionally and then justify it rationally.
5) Headline is the Key. If it doesn’t grab their attention then they‘ve gone away. Your headline must be a killer one.
6) promote your best and strong benefit at first, not last. That’s how you are going to create interest and then desire.
7) Tell stories. That’s an excellent way to rekindle their emotion or even their passion. Stories always inspire.
8) Answer all the objections and questions you think your prospects could have. In that way you will gain their trust.
9) Use bullet points for each of your benefits and bold, italics
fonts for your text. Use the underline feature but not so often.
10) Give time limit. This is an excellent tool for calling your prospects to act now!
11) Offer testimonials. It is the mother of gaining trust tools. Especially, if it is from someone important in your field.
12) Make them easy to buy. Don’t let them get lost in your web site. Make it as easy as possible.
13) Avoid graphics. They won’t help you. People are looking for information not images.
14) Give guarantees. Research has proved that when you have
a long guarantee your client feels safer and that leads to fewer
refunds too!
15) Never assume that your prospects know what you want to say. Always be specific and clear about your product or service.
16) Have your copy or ad checked by your friends, colleagues e.t.c.
It’s better to have other views, after all it’s a part of the testing
process.
Here are some great headlines and emotional triggers.
* A Little Mistake That Cost A …… $3,477 A Year
* Do You Make These Mistakes In …..?
* Why Some People Almost Always Make Money In The …….
* How I Improved My ……. In One Evening.
* How I Made a Fortune with a ….. Idea.
* 161 New Ways To ……
* How To Plan ……
* The Truth about Getting Rich.
* Dare To Be Rich
* The Secret To Being Healthy.
* How To Write A ……
Attract The Opposite Sex
Be Independent
Be Successful
Avoid Embarrassment
Be Strong
Be Healthy
Satisfy Curiosity
Make Money
Gain Knowledge
Save Time
Avoid Effort
Get A Better Job
Be Your Own Boss
Add Fun To Life
Work Less
Relax.
Copyright 2004 Christos Varsamis
About The Author
Christos Varsamis is an internet marketing consultant and the owner of the exclusive internet-marketing club www.internetmarketingsuccesstips.com. Get his knowledge at your desktop! Subscribe to ims-tips@aweber.com.
Knowing enough about internet marketing to make solid,
informed choices cuts down on the fear factor. If you apply what you've
just learned about internet marketing, you should have nothing to worry
about.
We hope you found the information on this page useful and will return often to browse
the many articles throughout our site. We will be adding new material on an ongoing
basis in order to keep our visitors up to date on the latest promotion and marketing
information and tools that allow so many marketers to earn a full time living on the
internet.
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