| 3 Steps To Better Sales Copywriting |
| Whether you’re wet-behind-the-ears or a seasoned copywriter, your craft will benefit by remembering one thing:
You’re nothin... |
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| "How To Write Effective Ezine Ads...& Then Some" |
| When
writing an ezine ad, there is a big mistake that most people make when
writing an ad. That is, they try to sell something i... |
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| Are You Asking the Right Questions in Your Copy? |
| It’s
a common approach to writing copy. You begin by asking questions. Why?
To evoke thoughts in your readers' minds, to stir up... |
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| 5 Specific Questions Your Sales Letters Must Answer To Achieve The Best Results |
| Here’s a surefire method to guarantee you achieve the best results from your |
| 7 BIG Ideas for Better eMail |
| More about eMail from BIG Mike McDaniel.
1 Empty your In-Box daily.
Don’t use it for storage. Check incoming eMail at le... |
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| Progressive Headlines Guide Customers To Buy |
| Headlines
are, without a doubt, one of the most important elements in
copywriting. As has been said countless times before, if y... |
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| A New Twist To The Signature File Idea |
| After
the incredible success of Hotmail.com, the use of signature files on
all outgoing e-mail accounts has been a common method... |
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| 3 Tips For Writing Content That Will Make You Sales |
| content is king. Without |
| Better Copy: The Interview is the Key |
| Most of us spend our days persuading others to buy our service, product or idea. Here is how to create powerful |
| 16 Golden Rules of Master Copywriting |
| You
could spend thousands of dollars on advertisement and have extremely
low or no results in sales because of your poor planed ... |
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| A Dozen Tips for Writing Good Articles |
| With the explosion of the Internet there is an ever-growing list of websites where you can publish |
| Getting Looked Over, Without Getting Overlooked: Writing for Scanners and Skimmers |
| * Scanning and Skimming Practices *
Whether you're writing e-mail messages or Web site |
| Killer Ad Copy |
| Not
everyone is a writer. Good copy writing is a science and can be learned
over time. Great copy writing is an art and should p... |
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| Kick-Starting Body Copy |
| Several
correspondents to our newsletter, AdBriefing, say that they are having
trouble writing body copy for ads. Their problem ... |
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| Some Copy Tips From An Old Hand |
| I
have been in the ad game for a long, long time. I have trained hundreds
of writers, and I’ve been responsible for moving of mi... |
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| 5 Reasons Why Headlines Are Crucial To Your Website8217s Success |
| Without
a powerful headline, your message stands little chance of being noticed
in an increasingly competitive marketplace. If y... |
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| The Complete Beginner's Guide to Writing Articles. |
| So how do you get started? What do you write about? What do you actually DO with your |
| Three Big Ol' Tips for Better Sales Letters |
| Growing
up in the South, I used the phrase "big ol'" a lot. Big ol' truck. Big
ol' house. Big ol' party. The phrase was one we u... |
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| Writing a Book’s Marketing Plan for Maximum Profit |
| Much has been written about book proposals. But less has been written about book |
| Wordtracker Wisdom: Common keyword questions and Answers |
| One
of my favorite subjects to teach on at our live SEO Mastery Workshops
is that of keyword research and the behavior of a spec... |
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| Want More Sales? Write A Barry Bonds Sales Letter |
| I'm
not a baseball fan. Never have been. In fact, I hate the sport.
However, I am a Barry Bonds fan. Here's why: Barry Bonds pos... |
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| Top 3 Rules for Writing Effective Copy |
| One
thing all successful Internet marketers have in common is that they're
good copywriters. If you want to have a profitable on... |
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| Solutions for the Struggling Article Writer |
| Are you struggling to come up with new ideas for articles? Whet... |
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| The Five Rules Of Influential Web Writing |
| Building
a professional reputation requires a campaign founded on your words:
the positions you endorse, the motions you advocat... |
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| How To Write A Profit Pulling Article |
| Having
an article published is one of the fastest and easiest ways to build
your credibility as an industry expert. At the end o... |
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| Writing Business Newsletters: Avoid the “Me, Me, Me” Mistake |
| Effective customer newsletters find the right mix of promotional and ‘real’ |
| “Super Adjectives” Boost the Power of Your Copy |
| Pretty
or elegant? Good or scrumptious? Nice or delightful? There is power in
the adjectives you choose. Just like Clark Kent an... |
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| 7 Key Items To Include in your Email Signature File |
| One
of the most important and often overlooked methods of promoting your on
line business or service is your email signature fil... |
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| Testing Headlines |
| A
correspondent to AdBriefing, my monthly newsletter, has posed a very
sticky question. How, she asks, can you tell whether a he... |
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| Writing Powerful Effective Solo Ads |
| Everybody
wants to make more money... In fact, most people would like to hit upon
something that makes them fabulously rich! And... |
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| Writing Suitable Copy for the Press |
| Summer
is finally here and school is out, but learning for the rest of us
continues. Whether you're a seasoned PR professional w... |
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| The Lost Art Of Fundamental Copywriting |
| What
ever happened to good old fashion, fundamental copywriting? Has anyone
seen AIDA? I mean, before you can run, you first hav... |
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| Copywriting Is Not One-Size-Fits-All |
| I
was in shock. Honestly, I shook my head when I read his email. I meant
no disrespect; I just couldn’t believe he really felt t... |
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| Keeping It Real: The Only Copywriting Trick That Works |
| Much of today's accepted copywriting wisdom comes from old books written for a different, quieter world.
For most of the twe... |
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| Segmenting Your Target Audience Through Your Copywriting |
| Ask
any copywriter what the first commandment of copywriting is and they’ll
quickly tell you “Know Thy Target Audience.” In orde... |
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| Need Article Ideas? |
| Writer's block...need I say more? Every writer experiences writer's block at one time or another. For a writer using the |
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| Breathe New Life Into Your Half-Dead Website By Using Words That Sell |
| This article may come as a surprise to you.
Especially since it is written by a web designer. Let me explain......
Rescu... |
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| Cleaning Up Your Copy |
| When
you are beginning to write, you gather as much data as you can. You
continually add allied thoughts. . You use your right b... |
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| Share Your Knowledge! Write It And They Will Come! |
| Are you looking for more visitors to your site? Of course you are!!! There are so many ways to |
| Copywriting and Your Five Senses |
| In
its most basic form, copywriting is, among other things, the art of
conveying a message in writing for the purpose of persuad... |
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| Boost Your Selling Power With Your Call-To-Action Phrases |
| Look at your marketing material. Now, is there someth... |
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| Copywriting Makeover: Know Where Your Customers Are In The Buying Process Part 1 of 2 |
| When
you begin to write copy for any product or service, there are a few
things you have to take into consideration. The first i... |
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| Organizing Your Data to Write Better Copy |
| Last
quarter I talked about interviewing / gathering data. So now you’ve got
several thousand words of notes, hopefully digitall... |
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| Copywriting Makeover: Making An Emotional Connection - Part 1 of 2 |
| One
statistic shows that over 80% of all buying decisions are emotional.
That means your copywriting should be, too. This is som... |
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| Copywriting Makeover: Making An Emotional Connection - Part 2 of 2 |
| In
part one of this article series we began looking at the Cruise Vacation
Center site: a travel site whose copy was sorely lack... |
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| Creating A Web Page That Sells - A Look At Graphics and Copywriting |
| This
is a response to a client that we have been working with, and a website
they are building that will sell an eBook on "Hair ... |
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| Discover Which Sales Triggers Are Most Effective When Mixed With SEO! |
| We
all know the importance of gaining top visibility to a specific target
audience on the major search engines. After all, you r... |
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| Content is Crucial! |
| content is undoubtedly the most important element of a website.... |
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| How to Gain Credibility and Sales By Writing Online Articles |
| Writing
is one of the most powerful secrets you will find for bringing in new
business and gaining credibility among your peers ... |
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| How To Write A Newsletter Without Being A Writer |
| One
of the best ways to stay in touch with current and past clients,
colleagues and fans, is to publish a regular newsletter. Wh... |
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| Does Your Copy Look "Fake" To the Search Engines? |
| From the early days of search engine optimization, |
| Long Sales Letters vs. Short Sales Letters |
| Everywhere
I turn, I'm being asked to weigh in on the issue of whether copy should
be long or short in a sales letter. I receive... |
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| Four Tips For Getting More Mileage From Your Articles |
| It
has become common knowledge that the smartest and most effective free
method of advertising your business and services is to ... |
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| Does Your Message Pass the Test? |
| Develop an effective benefit message and you’re well on your way to building your company’s entire |
| Five Keys To Leaner and Meaner Copywriting |
| Grab
'em and don't lose 'em. Every marketer knows that one. Human beings
have very short attention spans, so you can't afford to... |
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| How to Critique Your Own Yellow Page Ad |
| Forget
what you know about your business Your goal is to see your Yellow Page
display advertisement the way a directory user see... |
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| Copywriting Makeover: Know Where Your Customers Are In The Buying Process Part 2 of 2 |
| In
part one of this article series, I introduced a client of mine
(AEwebworks) who suffered from some copywriting traumas. The b... |
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| to Spellbind your Prospects in 10 Seconds! |
| You've got yourself 10 seconds to HOOK your prospects or LOSE them!
If you can't make them interested in 10 seconds, there's... |
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| How To Test The Body Of Your Sales Copy For Weaknesses |
| Your
sales copy is the life source of your business. If your sales copy
isn't pulling in a decent conservation rate, then your b... |
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| How to use Emotional Content to Increase Visitor Response |
| Did
you know that many folks make "buying decisions" when they are moved
emotionally? Other traditional medias have made the mos... |
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| How To Write A Mini-Course |
| Do you use mini-courses in your online marketing? If not then maybe you should! Mini-courses are an important part of |
| 4 Questions to Answer Before Contacting a Book Agent |
| Obtaining
agency representation is your first step toward getting profitably
published. Most publishers won’t even look at unsol... |
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| Finding Your Client's Business Problem Leads to Better Copy |
| WHAT’S THEIR PROBLEM?
How do you begin a dialogue with a prospect, be it in person, on your website or in print?
You tal... |
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| How To Attract Buyers Using The Right Sales Terminology |
| It is always important that you use the right terms when marketing<... |
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