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affiliate_marketing :: Internet Marketing :: Affiliate Marketing
Affiliate Program Mastery: Learn How To Build Internet Capital Goods for Free
Success with Affiliate Marketing, or Internet Marketing in general, depends on a lot of factors; the product
you decide to promote, the type of advertising you use, the size of your advertising budget, etc. One product
in particular has been around since the dawn of the World Wide Web. It has in the past, and still is making
small fortunes for many Internet Marketers. The product I am refering to is information. Throughout this site
you will find an abundance of information on affiliate programs, marketing, website building, advertising and
so much more. Enjoy!
As I mention in almost all of my articles,
97% of Internet marketers never make a cent online. I mention this
simple fact because it has a lot of power--it has the power to
completely discourage people who are not succeeding, and it also has
the power to encourage those same people who are failing to learn, so
that they can succeed.
In this article, I will teach you exactly what it means to build
Internet capital goods--and how it relates to entering that top 3%.
When you finish reading this, you will have complete faith that you can
succeed and you will understand exactly what it will take to do so.
So what are capital goods? You know that regular businesses
purchase capital goods to increase production. You know that industrial
businesses operate some of these capital goods to produce goods that
they can then resell for profit. You know that capital goods can be
land. They can be factories. They can be machinery. They can be people.
. .
So how does this relate to marketing your affiliate
program? It's quite simple--in order to succeed, you must build a large
pile of Internet capital goods and then use them to pull in customers
and retain them.
Most affiliates
do not understand this concept. They start out with a boilerplate
gateway webpage--that everyone else who sells the same product also
uses--and then they use that page in conjunction with paid
advertisement and hope for success. In almost every single case, they
never make more than a couple sales, give up after 3 months at the
absolute most, and then move on to the next opportunity.
If you do a simple analysis of successful affiliate program marketers (which, for practical reasons, will be easiest if you do it through websites),
you will find that they either a) have purchased Internet capital goods
and advertisement with a lot of money or b) have an enormous amount of
Internet capital goods. (You can test this yourself by checking the top
listings in search engines for any keyword combination).
What does this mean for you? It means that you either a) are
already rich and can purchase that land, factory, machinery, and
workers immediately (website, product rights, advertisement, etc) or b)
you need to start building these Internet capital goods or you are
definitely going to fail within 3 months.
So how do you know what is and isn't an Internet capital good? An
Internet capital good is an item that, once you build or purchase it,
will constantly add or create value for your business. This includes
links, content,
dynamic scripts, free tools that your targeted audience can use, and
mailing lists that you can consistently offer your products to.
If you are not making an effort to build these Internet
capital goods, you are the Internet equivalent of real life business
that purchases frozen pizzas from the supermarket next door, heats them
up in a microwave, and then tries to sell them. On top of that, your
store has no napkins or condiments or tables or chairs or pizza boxes.
Everyone must sit on and eat off of the floor.
Would you want to purchase pizza there? No, you would get it at the
supermarket frozen at a cheaper price, or you would go next door, where
they make it and then bake it in an oven, where you could sit down at a
table in a chair.
Take the time to understand this point: If you want to succeed, you
absolutely must either have money to buy your land, store, table,
chairs, and oven--or you must build them yourself.
Fortunately for Internet marketers, you have a huge advantage over
regular businesses--you can build all of these Internet capital goods;
you do not need to pay for any of them.
You can build every Internet capital good I have mentioned above
for no cost at all. And you will if you want to succeed on a limited
budget. So setup your links. Make quotas; reach those quotas every
week. Build content. Find legally reusable expert articles
and add them to your website. Build pages that offer free tools to your
customers. Use free advertising methods advertise this page as a useful
stand-alone (which happens to be linked to your related website). Setup
a free content ezine or marketing list that is related to your website. Register with free directories to get customers.
All of these Internet capital goods will not only draw customers to
your business through a multitude of sources, but they will also retain
customers that come to your website through free or paid advertisement
by giving them the option to get free information or use free products.
As every marketing
study has indicated, multiple impressions of a product increase a
person's chance of buying it--and multiple contacts with a salesperson
increases the conversion rate. By retaining customers you will both
increase the impression of your product and expose them to your sale
copy, which will dramatically increase your conversion rates.
If you get nothing else out of this article, please remember this
fact: the only way to successfully build and expand an Internet
business is by building Internet capital goods and staying around until
you have enough to constantly draw and retain customers. If you do not
have the money to purchase these capital goods, start building them
today for free or you will probably be ready to give up in about 3
months.
Copyright 2004 Isaiah Hull
About The Author
Isaiah Hull makes money online teaching other people to build successful Internet businesses: http://www.workathomerightnow.net/pluginprofitsite.html.
Email him personally at mailto:Houolol@aol.com to receive free, personal, step-by-step instructions to build a home business online for an investment of $0 to $300 monthly.
We hope you found the information on this page useful and will return often to browse
the many articles throughout our site. We will be adding new material on an ongoing
basis in order to keep our visitors up to date on the latest promotion and marketing
information and tools that allow so many marketers to earn a full time living on the
internet.
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