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affiliate_marketing :: Internet Marketing :: Affiliate Marketing
5 Steps To Successful Joint Ventures
Success with Affiliate Marketing, or Internet Marketing in general, depends on a lot of factors; the product
you decide to promote, the type of advertising you use, the size of your advertising budget, etc. One product
in particular has been around since the dawn of the World Wide Web. It has in the past, and still is making
small fortunes for many Internet Marketers. The product I am refering to is information. Throughout this site
you will find an abundance of information on affiliate programs, marketing, website building, advertising and
so much more. Enjoy!
Most internet marketing related ezines have carried at least one article on Joint Ventures; probably many.
JV's are THE MOST preferred and fastest way to increase sales and cash flows.
It's no longer a secret!
Everyone knows a good JV is the master key to online success.
But... why many people are failing to use this master key? Why so
many website owners are not able to make use of this powerful strategy?
Here are some reasons:-
1) Other marketers are NOT WAITING for your JV offer. Before
sending your JV offer, make sure to address the question "What's in it
for the JV Partner?". Unless you give a compelling reason, most
partners are not looking forward to your offer. No, it won't work that
way...like, you offer one of your products for free and your partner
will gladly endorse it to her list. No, it won't.
It takes time to craft an irresistible offer. The offer should be
beneficial to your potential partner and her customers/subscribers.
Take it from me... I told you it takes time... but it's definitely possible.
2) Many JV offers are passed onto the "recycle bin" with even being read (I told you... they are NOT waiting)
Some leading marketers get about 200 JV proposals every
week! May be more. Most of these JV offers doesn't catch the attention
of the busy marketer.
Some are lost due to SPAM email filters.
Solution?
Follow-up is the key. If you consistently follow-up, your chances
of getting the attention of your potential JV partner is very high.
Usually a second email will get the response.
A mixed-mode follow-up is sure to get higher success rates. An
initial email followed by another email reminder and a phone call
should normally get you going.
3) Another strong de-motivating factor is NOT sending
personalized JV offers. If your proposal does not "speak" directly to
your partner, it's chances of succeeding are very thin.
That's why I told you earlier, it takes time to create your JV
proposal. You need to visit your partner's website, subscribe to their
newsletter, study their online content and read their publications and articles before you attempt to draft your proposal.
Your JV proposal should address your potential partner directly,
using their name. Mentioning a few things about their website,
products, ezines or articles in your offer will surely catch their attention.
4) JV partners are not your affiliates.
Differentiate your resellers with your strategic JV partner. To
drastically raise the success rate of your proposal, offer a higher
commission than your affiliates.
For example, if you are offering a 50% commission for your affiliates, your JV partner should be offered 60% or more.
5) Targeting a large corporation for your JV is a surefire way to
failure. First, try and do several JV's with businesses similar or
smaller than your own and build a track record. Then you can approach
bigger businesses with a record of your successes.
Large businesses have large problems everyday to tackle. They have
struggled hard to build their enterprise. They have their own range of
products to sell and keep their customers happy.
However, if you have a compelling story to tell, along with factual
proof of your claims, it will definitely bring you windfall profits.
I'm not discouraging you to keep away from these giants. I'm just telling you the right way to approach.
You see friend, I've revealed to you some key tips on Joint
Ventures. Now, it's up to you. Follow these rules and create a
compelling offer and I'm sure you will succeed in making highly
profitable Joint Ventures.
About The Author
Copyright (C) 2004 Raam Anand With Raam's Joint Venture Manager,
you could make 10.. 20.. even 30-times more money! Click to learn more
about JV Manager: http://www.infoYOGIS.com/track.cgi?1
We hope you found the information on this page useful and will return often to browse
the many articles throughout our site. We will be adding new material on an ongoing
basis in order to keep our visitors up to date on the latest promotion and marketing
information and tools that allow so many marketers to earn a full time living on the
internet.
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