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project 03 :: Internet Marketing :: Advertising and PR 02
The Art Of Fear Free Advertising
Success with Affiliate Marketing, or Internet Marketing in general, depends on a lot of factors; the product
you decide to promote, the type of advertising you use, the size of your advertising budget, etc. One product
in particular has been around since the dawn of the World Wide Web. It has in the past, and still is making
small fortunes for many Internet Marketers. The product I am refering to is information. Throughout this site
you will find an abundance of information on affiliate programs, marketing, website building, advertising and
so much more. Enjoy!
Is fear of failure an issue when you commit valuable money in advertising?
Well how about if I showed you a way to remove this fear and you know that you would be able to spend money advertising KNOWING you would get a return?
Is that a valuable lesson?
Course it is!
So, how do you do it?
The answer is testing!
It's simple really.. Instead of sending out 1000 sales letters for example. Send out 500. In these 500 have 5 different headlines so 5 x 100 = 500
Why?
Well what we are trying to establish here is what headline or sales offer pulls best. Once we know which one works then we do a mass mailing, but not before then!
You see I have seen so many companies waste hundreds even thousands of pounds on non result direct mail... all because they didn't test!
So save yourself time and money by testing EVERTHING you do.
If it's an advert in the local press, sign up for 5 small inserts over 5 weeks rather than 1 big page as a one off. This will be cheaper but will also allow you to test different offers.
About The Author
Mark Vurnum is a leader in small business marketing. Regulary putting on marketing seminars, his 13 proven steps seminar has allowed businesses to grow 50% in a matter of weeks. www.smartmarketingconsultants.co.uk
mark@smartmarketingconsultants.co.uk
We hope you found the information on this page useful and will return often to browse
the many articles throughout our site. We will be adding new material on an ongoing
basis in order to keep our visitors up to date on the latest promotion and marketing
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