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project 03 :: Internet Marketing :: Advertising and PR 01
Internet Advertising Schemes to Avoid
The following article covers a topic that
has recently moved to center stage--at least it seems that way. If
you've been thinking you need to know more about it, here's your
opportunity. The more authentic information about software and
traffic you know, the more likely people are to consider you a software
and traffic expert. Read on for even more software and traffic facts
that you can share.
For those of you who have Home Businesses on the Internet, you know by now that you have to develop a steady stream of traffic to your website in order to produce enough sales to grow and substantiate your business. Bottom line…no traffic = no sales. No sales = failed business.
During my two years on the Internet, I have tried many forms of
advertising that have been less than successful. I am writing this
article to all the “newbies” out there who flock to these forms of
advertising because they are easy and free, and after these advertising
methods have produced none of the desired results, they leave with a
feeling that they have been scammed and that the Internet is not the
virtual marketplace that everyone has raved about.
In reality, the Internet is the virtual marketplace of the future
and is producing mind-boggling sales for the entrepreneurs who are
pursuing effective advertising methods.
The first form of advertising that leaves the worst taste in my
mouth is called FFA advertising (Free for All). In my opinion, FFA
sites prey on “newbies”, promising that they will put their ad on
thousands of websites, often supplying the newbies with automated software so they can accomplish this with one click of the button.
Then their ad is placed on thousands of different FFA sites at one
time. What they don’t tell you is that these pages your ad is placed on
are never seen by the general public, because they aren’t listed in any
search engines, directories, or any of the mainstream traffic locations.
To add insult to injury, while you’re using the automated software
to place your ad on a thousand FFA pages, millions of other newbies are
doing the same thing. There isn’t enough room on these FFA pages for
all the incoming submissions, so your ad may be on these FFA pages for
30 minutes max, and is then dropped.
The real scam behind these FFA sites is that you have to provide
your email address in order to submit to them. These email addresses
are a free for all for whoever wants to use them. Your inbox is then
bombarded with hundreds if not thousands of junk emails each day of
people wanting you to join their opportunity.
The next advertising method that produces less than desired results
is the surf for clicks programs. While these are not half as bad as the
FFA sites, they are about 99% ineffective.
Basically, the way the surf for clicks programs work is that you are required to view various websites for a short period of time, for every website that you view, you will earn a credit. If you look at ten websites and earn 10 credits, your website will in-turn be shown to someone else 10 times.
Let’s look at this surf for clicks logically. Who are you
advertising to? You are advertising to other network marketers and
Internet business owners. If they already have a business, then how
many do you think will sign up for yours? What are they looking for?
They are looking to get traffic, the same as you…they are NOT looking to sign up for another program or purchase a product.
You must understand that you need to put your opportunity in front of the general public. Where does 85% of all the Internet traffic come from? It comes from the Search Engines.
Getting a listing in the search engines is also “targeted traffic”.
Meaning that someone has to input a keyword combination that is
associated with your website, and when your site is displayed, its
because your site is specifically targeted to what they are looking
for.
When this happens for you, you truly will be successful in your business.
There are many other forms of advertising on the Internet that
produce poor results, but these are the two biggest hitters that come
to mind.
If you’re a “newbie” and need a mentor to steer you in the right direction, please visit my site at: http://www.101homebusiness.org
There is no need to sign up for my opportunity either. I offer a
free tutorial that will guide you towards starting and maintaining your
business. http://www.101homebusiness.org/tutorial
Best Wishes for your future success and prosperity!
Rebecca Gilbert
About The Author
Rebecca has been a successful entrepreneur since July, 2002. If you
truly need a mentor to help you get your business started, please visit
her at: http://www.home-business-opportunity.biz
As your knowledge about software and traffic continues
to grow, you will begin to see how software and traffic fits into the
overall scheme of things. Knowing how something relates to the rest of
the world is important too.
We hope you found the information on this page useful and will return often to browse
the many articles throughout our site. We will be adding new material on an ongoing
basis in order to keep our visitors up to date on the latest promotion and marketing
information and tools that allow so many marketers to earn a full time living on the
internet.
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