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project 03 :: Internet Marketing :: Advertising and PR 01
How to Use Solo Ads to Make a Small Fortune
The following article covers a topic that
has recently moved to center stage--at least it seems that way. If
you've been thinking you need to know more about it, here's your
opportunity. The information about marketing on the internet and
optimization presented here will do one of two things: either it will
reinforce what you know about marketing on the internet and
optimization or it will teach you something new. Both are good
outcomes.
Newsletter advertising has been getting a bad rap lately.
Around every corner you can find someone complaining about how it
doesn’t work. But when you ask them if they’ve tried it, most say no.
The others who have, had NO idea what they were doing.
Today we’re going to talk about exactly what kind of solo ads sell and what factors are important.
Let’s start by going through the process of publishing a solo ad.
1. Choose a newsletter/ezine to publish in.
2. Write the solo ad
3. Write an effective title
4. Design the website where your visitors will go...
1. Choose a newsletter/ezine
Extremely important. You must do your best to choose the most
targeted group possible. You must choose a “good-sized” list. Also, the
group must be responsive.
The best searching technique is to go to the websites
in your niche market that are popular and find the links that say
“advertising” or “advertise with us.” It’s normally quite
self-explanatory from there...
I personally recommend going for no newsletter with less than 5,000
members – unless they are extremely targeted and very responsive.
To determine how responsive a group is – ALWAYS ask or look for
testimonials from others who have advertised before. If the publisher
is unwilling to provide these – don’t waste your time promoting there.
2. Write the Solo Ad
One word – story. That’s the BEST way to sell someone something –
tell them a story. Most people are so skeptical now every time they
receive an e-mail that the only real way to warm up to them is to tell
them a story.
Start talking about how you went from a “nothing” to having this
great success. Or, how you went from not knowing anything about “such
and such” to now becoming an expert.
The next tip is to give them a “feeling” of what they are about to
learn – *start* to teach them about the topic and then say “O...to
learn the rest, click here.”
I’ve learned that the best solo ad never sells a thing, it only
pre-sells and warms up to the reader. I guess this is where the theory
of “Pre-Sell” prevails.
3. Write an Effective Title
Quite possibly the MOST important part of your entire campaign.
Don’t underestimate the readers of the ezine. They *know* when the
regular issue comes and when the solo ads come. They’re already
skeptical. If you want to catch their eye, you better have a title that
really appeals to them.
Here are some good title tips:
1. Use Numbers - ex/ How to Get 2000+ Targeted Visitors A Day instead of “How to Get traffic”
2. Be Specific – Your title should reveal EXACTLY what you talk about…
3. Keep It Short – The shorter the title, the more it will be read…
4. Avoid SPAM words – Don’t use “FREE” “MONEY” – These words are turn-offs now…
If you can write an effective title, you’ve one half the battle already!
4. Design the website where your visitors go...
The BIGGEST mistake (in my opinion) is to simply send the traffic
to your main site. I recommend you set-up a SEPARATE website for THAT
particular ezine. Make that visitor feel as if he/she is VIP for coming
in from that newsletter.
Greet them with a “Hey! Glad you could make it from “INSERT NAME HERE” to our site!
This makes your site more personal and the visitor feels more comfortable reading your message.
A quick tip for your website:
Always talk about the success YOU had with the program you are
selling – tell a story and reveal how well YOU did with it. You will
see a HUGE increase in sales.
Once again, people want stories and they want storied about YOU.
If you apply these four factors the “right” way, you’re bound to do
extremely well with Solo Ads. Personally, I make thousands a month
selling my consulting service using Solo Ads – so, no one can tell me
they don’t work.
Till we meet again, thumbs up to ezine advertising!
Anik Singal
President
AffiliateUpsell.com
About The Author
Anik Singal is a very successful young internet business owner. He began marketing on the internet when he was only 18 and by the age of 20 he was making a full living on the internet.
Anik found great success easily promoting just one affiliate program. He earned over $10,466.62 with just one program using his affiliate Upsell Secrets System.
Now, he's teaching others how to do it...
Take advantage of Anik's expertise by visiting www.AffiliateUpsell.com.
Anik's TOP 5 Most Closely Guarded Search Engine optimization Secrets - FREE Guide - Visit seo_Secrets.pdf>http://www.AffiliateUpsell.com/SEO_Secrets.pdf
support@affiliateupsell.com
Take time to consider the points presented above. What you learn may help you overcome your hesitation to take action.
We hope you found the information on this page useful and will return often to browse
the many articles throughout our site. We will be adding new material on an ongoing
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