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project 03 :: Internet Marketing :: Advertising and PR 01
How to increase the ROI on your PPC campaigns
Success with Affiliate Marketing, or Internet Marketing in general, depends on a lot of factors; the product
you decide to promote, the type of advertising you use, the size of your advertising budget, etc. One product
in particular has been around since the dawn of the World Wide Web. It has in the past, and still is making
small fortunes for many Internet Marketers. The product I am refering to is information. Throughout this site
you will find an abundance of information on affiliate programs, marketing, website building, advertising and
so much more. Enjoy!
This article explains a few things about ppc and keywords, and if
you're interested, then this is worth reading, because you can never
tell what you don't know.
Pay-Per-Click (ppc) advertising is one of the most cost effective (and just plain effective) ways to get laser-targeted traffic
to your website. For just pennies per click you can have your offer
placed in front of only those people who are truly interested in what
you have to offer.
There is a problem with ppc
however. Return On Investment (ROI) can be quite low if your ad
campaigns aren’t designed properly. In a nutshell, you need to make
sure that enough people who click on your ad make a purchase to allow
you to end up with a healthy overall profit!
Here are a few tips for maximizing the effectiveness of your ppc ad campaigns:
1 – Write clear and concise ad copy that tells the
potential customers EXACTLY what they will find after the link is
clicked. Since you have to pay cash for each and every click, you want
to limit the clicks to those people who are truly interested in what
you’re offering!
2 – Be creative with the keywords
but be precise in the ad copy. While you want the ad copy to be very
precise in describing your offer, you want as many people as possible
to see the ad in the first place.
Using several variations of the wording in your key phrases and synonyms for your keywords
you can ensure that your ad will be displayed for a wide variety of
search terms. Then your laser-targeted ad copy will “weed out” those
who just aren’t interested in your particular offer.
3 – Link the ad to the EXACT landing page of the offer described in
the ad, NEVER to your home page. If your prospects have to search for a
link to the offer, they simply won’t do it in most cases. The web is
all about instant gratification, and the “back button” is used
extensively when people click on a link only to find something that
wasn’t described in the ad.
4 – Test, test, and then test some more! The key to maximizing the ROI of any ad campaign is testing, and ppc is no different. Set up test campaigns using various keywords/phrases
and different ad copy. Analyze the results after a few days, and then
drop the ads that perform poorly and expand the ones that do well.
5 – Experiment with the bid prices for your keywords.
For example, you might well find that a bid of $0.35 results in almost
as many clicks (and customers) as a bid of $0.55! This means you save
20 cents on each and every click! Remember, your ad doesn’t have to be
displayed in the top position for it to be effective.
About The Author
Rick Rouse is the owner of RLROUSE Directory & Informational
Resources, one of the fastest growing Directories on the web. Visit http://www.rlrouse.com and submit your URL!
Now you can be a confident expert on ppc and keywords. OK,
maybe not an expert. But you should have something to bring to the
table next time you join a discussion on ppc and keywords.
We hope you found the information on this page useful and will return often to browse
the many articles throughout our site. We will be adding new material on an ongoing
basis in order to keep our visitors up to date on the latest promotion and marketing
information and tools that allow so many marketers to earn a full time living on the
internet.
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