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project 03 :: Internet Marketing :: Advertising and PR 01
Google AdWords: Like Playing The Lottery
Imagine the next time you join a
discussion about adwords and internet marketing. When you start sharing
the fascinating adwords and internet marketing facts below, your
friends will be absolutely amazed. If your adwords and internet
marketing facts are out-of-date, how will that affect your actions and
decisions? Make certain you don't let important adwords and internet
marketing information slip by you.
A "dollar and a dream," is
all you need said the television commercial. The lure of the Lottery is
a seductive one: plunk down a dollar and you might become a millionaire
for life. The promise of "pennies from heaven" makes the Lottery a
daily habit for millions. People flock to convenience stores every
morning to buy a newspaper, a cup of coffee, and a lottery ticket.
I see that same kind of passion and unrealistic dreaming among Google adwords advertisers. Why? Because they heard they can "strike it rich" with Google adwords.
It doesn't help matters any that Google makes it ridiculously easy to
get started with their pay-per-click program. All you need is "five
dollars and a dream!"
Google doesn't advertise that message of course. However, for most
advertisers, it's still a huge gamble nonetheless. Do advertisers make
money with Google adwords? Some do, yes. However, the vast majority of advertisers might as well blow their money on lottery tickets.
Is Google adwords
to blame for so many advertisers losing their money? That depends on
your point of view. Are lotteries responsible for people gambling and
losing their money?
In my opinion, the answer to both questions is yes and no.
Lotteries would never admit this, but their whole purpose for being is
to entice people to gamble. I mean, c'mon. That's why they exist. If
people didn't gamble, there would be no lotteries.
Yes, lotteries hide behind legislation and the pretense that the
money they generate goes toward education and other laudable endeavors,
and for the most part that's true.
However, it's also true that there are people barely living
above poverty level, spending money they can't afford on lottery
tickets. They get sucked in, because like the television commercial
said, it's only a dollar. However, those dollars tend to add up pretty
quickly, when you're spending ten or twenty dollars a pop on lottery
tickets.
It's the same with Google adwords.
People who wouldn't ordinarily advertise get sucked in, because it's
only five dollars to get started. But when Google charges $500 to their
credit cards every couple of weeks, and they haven't made any money,
the harsh reality of the situation sets in. It's not nearly as easy as
they thought or heard it would be.
Of course, it's easy to blame Google adwords. However, most of the blame has to fall on the shoulders of the advertisers. The majority of Google adwords advertisers, simply don't have a clue about what they're doing. They read some e-book about how to make money with Google adwords, and instantly think they're ready to conquer the world.
It's just not that easy, people. You still have to have
some fundamental knowledge of advertising, in order to succeed with
Google adwords or any type of advertising for that matter. You have to educate yourself first.
And the best way to educate yourself is by reading "real"
advertising books like "Scientific Advertising," by Claude Hopkins and
"How To Write A Good Advertisement," by Victor Schwab and "Advertising
Secrets Of The Written Word," by Joseph Sugarman.
Educate yourself first, and then lay down your money. That's how it
works. To do otherwise, you'd be better off playing the lottery!
About The Author
Dean Phillips is an internet marketing expert, writer, publisher and entrepreneur. Questions? Comments? Dean can be reached at mailto: dean@lets-make-money.net.
Visit his website at: http://www.lets-make-money.net
There's a lot to understand about adwords and
internet marketing. We were able to provide you with some of the facts
above, but there is still plenty more to write about in subsequent
articles.
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