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project 03 :: Internet Marketing :: Advertising and PR 01
Email Marketing Tips
When most people think of articles and
email marketing, what comes to mind is usually basic information that's
not particularly interesting or beneficial. But there's a lot more to
articles and email marketing than just the basics.
If you don`t know it yet, you will probably learn over time, that email marketing is probably THE most effective way of marketing online. That is, IF you do it the right way.
Here`s a couple of hints and tips that have worked for me:
I have a habit of signing up for safelists that offer free pro
memberships to the first so-so many members. I find that smaller
safelists are most responsive. Once they reach around 1000 members or
so, the actual opening and reading of mails seems to die off.
Think about what would make YOU open an email. What would grab YOUR
attention? Try to make the subject both interesting and captivating,
with just a touch of urgency.
Make sure your subject line isn`t misleading. That`s such a huge
turn-off to most marketers. They open a mail with a great subject line,
and find that it bears absolutely NO relevance to the mail itself. Not
only will they most likely delete the mail right away, but they`ll
probably remember who sent it, and never open mails from that person
again.
Remember, if you`re going to use safelists for your email marketing, get a seperate email address for all the mail you`ll get from other members.
I probably have about 10 so-called "junkmail" accounts, where I get
all my safelist mails. I go through my mails every day, and yes, I do
delete a lot of them right away.
Sometimes though, something catches my eye, and I take a closer
look. If the subject line`s are interesting, I open them ALL. I find
it`s a GREAT way of keeping on top of what`s happening in the world of internet marketing.
Now, if safelists are just NOT your cup of tea, you need to work out how to create a warm market, for your own personal use.
The best way of doing this, is by building your very own contact
list. Whether you want to publish an ezine, or just create a mailing
list is up to you, but make sure you do it properly. I personally find
my contacts through chat. I go to as many chatrooms as I can find, and
make sure my profile is up-to-date and lets people know that I`m an
online marketer.
That way, if people are interested in learning more about me,
they`ve at least got a starting point, and from there, it`s pretty easy
to get them to allow you to add them to your mailing list.
Don`t harvest email addresses, it`ll only end up in tears. Don`t
buy mailing lists, no matter how cheap you can get them. Most of the
lists that are for sale are made up of harvested email addresses.
Harvested emails are by no means "opt-in"
and you can be pretty sure you`ll end up getting a spam complaint. It`s
a surefire way of losing your isp, webhost or even both. Pure SPAM is
the biggest no-no out there.
No matter which way you decide to go, it`s going to be
hard, mostly because of all the spam filters that are now in place.
ISP`s are really cracking down on spammers. So much so, that even
legitimate emails are getting filtered out.
I`ve gathered together a few sites that I find very helpful when
I`m writing my ezine, and sending mails to safelists etc. It`s quite
amazing to see what actually sets spam filters off. Take some time to
go through it all. Bookmark the sites. If you`ve ever wondered if your
mail is getting through, you can easily check, just by looking for the
trigger words.
Here are a few sites/articles that show you some of the words that are considered to be spam triggers:
* articles/spamfilters.html>http://www.iprofitsystems.com/articles/spamfilters.html
* http://www.wilsonweb.com/wmt8/spamfilter_phrases.htm
* http://www.internetbasedmoms.com/ezine_killer.htm
* http://office.microsoft.com/Assistance/9798/newfilters.aspx
This one I absolutely love. It`s real fast, gives you a quick
review of your mail onsite, and sends you an email with more
information. I use it every time I send out a "marketing" email of any kind.It`s most definitely one of the best "spam" checkers I`ve found. http://www.lyris.com/contentchecker/
email marketing
can be a lot of hard work, especially as, according to the averages,
people need to see your offer AT LEAST 7 times before they "bite". Be
consistent, get your mails out there, but also be responsible. The last
thing on earth anybody wants, is to be accused of spam. Spam
accusations can hurt both you AND the website/product/program you`re
promoting.
Don`t be afraid to add a little "personal" touch to your emails,
just don`t go totally overboard by telling people the ins and outs of
your life...hehehe
Above all, enjoy what you do.
Anna-Marie Stewart Venton
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Anna-Marie Stewart Venton publishes Not Just Another Ezine. An interactive online ezine full of marketing hints, tips and info. Win free advertising in her AdCash games. Visit http://annamarketing.com for more information or mailto:webmistress@annamarketing.com?subject=subscribe
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This article is available for reprint in your opt-in ezine, web site or ebook. You MUST agree not to make any changes to the article and the RESOURCE BOX MUST be included.
(c) 2002 AnnaMarketing.com. All Rights Reserved
About The Author
Anna-Marie Stewart Venton publishes Not Just Another Ezine at http://annamarketing.com.
Dedicated to helping marketers succeed, and have a bit of fun at the
same time. She also hosts weekly "Get To Know Each Other" chats for all
online marketers. Download your free Money Chatter Viral marketing Tool here: http://annamarketing.com/MC
webmistress@annamarketing.com
I hope that reading the above information was
both enjoyable and educational for you. Your learning process should be
ongoing--the more you understand about any subject, the more you will
be able to share with others.
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