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project 03 :: Internet Marketing :: Advertising and PR 01
Editorial Calendars A Key to Business Publicity
If you have even a passing interest in
the topic of articles, then you should take a look at the following
information. This enlightening article presents some of the latest news
on the subject of articles.
Sometimes the most important aspects of a subject are not immediately obvious. Keep reading to get the complete picture.
Editorial Calendars: A Key to Publicizing Your Business
by: Bill Stoller, Publisher
Free Publicity, The Newsletter for PR-Hungry Businesses
http://www.PublicityInsider.com/freepub.asp
What is the one thing that all of the best public relations agencies do every year?
They research and compile editorial calendars from publications that are pertinent to their client's business.
You should too.
What's an editorial calendar?
Editorial calendars are schedules of what topics a publication
plans for cover for a particular month. For example, the INC. editorial
calendar for July 2003 http://www.inc.com/advertise/magazine/calendar.html states that they're writing an article on various business services.
Bingo!
If you feel that you can contribute to this particular topic, call
or email the editorial department at INC. (try to "speak" to the
managing editor) and find out who (which reporter) has been assigned to
write the story. Email or call the reporter and explain how you can
contribute. It's that simple -- it takes less time than writing this
article - and is much more effective than blast-faxing a garbage bound
press release to inappropriate reporters.
Final thoughts: Many publications post their editorial calendars on
their Web sites -- usually they're found in their advertising media
kits. Otherwise, contact the publication's advertising departments and
ask for a calendar. Check for editorial deadlines - many publications
work 6 months in advance.
You can find a list of 2003 editorial calendars for the largest publications at: http://www2.ragan.com/media/pr/edcal2003.pdf
About The Author
Bill Stoller, the "Publicity Insider", has spent two decades as one
of America's top publicists. Now, through his website, eZine and
subscription newsletter, Free Publicity: The Newsletter for PR-Hungry
Businesses http://www.PublicityInsider.com/freepub.asp he's sharing -- for the very first time -- his secrets of scoring big publicity. For free articles, killer publicity tips and much, much more, visit Bill's exclusive new site: http://www.PublicityInsider.com
It never hurts to be well-informed with the
latest on articles. Compare what you've learned here to future articles
so that you can stay alert to changes in the area of articles.
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