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project 03 :: Internet Marketing :: Advertising and PR 01
Dramatically Boost Your Exposure With A Press Release
Have you ever wondered if what you know
about marketing,promotion and traffic is accurate? Consider the
following paragraphs and compare what you know to the latest info on
marketing,promotion and traffic. Once you begin to move beyond basic
background information, you begin to realize that there's more to
marketing,promotion and traffic than you may have first thought.
Do you have a website but seem puzzled to how you can drive in traffic?
Or are you a brick and mortar business owner looking to bring in new
customers? Either way, a press release may be just the answer you need
to solve this dilemma.
Here are a few things to keep in mind when writing a press release.
1) ALWAYS target your press releases to the appropriate media. Take
your time to research the different forms of media available in your
particular market niche. Don't try sell or advertise. Failure to do
this will have your press release in the trash somewhere. Working with
the editor by providing newsworthy information to provide his/her
readers will provide the editor with the incentive to work with you.
2) Take your time when writing your press release. Don't
just brag about your product or service - editors could care less how
great you think your products are. Make sure that you slant your press
release to be NEWSWORTHY! Think of ways how you can fulfill your
readers' needs! Focus first on what that need or problem is and then
write the press release from that perspective of the readers' benefits.
This way your release will get much more attention. If you have a
website then your release is a powerful tool to gain some traffic.
Remember, driving traffic
to your web site isn't easy. With so many different promotional options
like search engines, e-zines, banner swaps and bulk email campaigns
it's easy to forget the fact that the PRESS RELEASE is the single most
important method for generating publicity to your business website.
Think of an effectively written Press Release as being
complimentary Advertising! Any article written about your product,
company, event, or promotion,
and published by an independent third party, will almost certainly
deliver a sense of credibility and an implied endorsement that PAID
advertisements just can't bring.
Keep your release short and informative. It should contain no more than 500 words and no more than two pages.
Be sure to include your contact information. Write a
release that includes contact name, company name, full address, phone
number, email address, and Web site URL. The contact name should be
someone who's available and capable of answering questions.
A Press Release is simply the most powerful form of advertising there is!
About The Author
Shawn Edwards is the CEO of http://www.nonimanltd.com a.k.a Noni Man LTD., and publishes "marketing
Maniac", a weekly newsletter dedicated to showing you how you can earn
multiple streams of income: For more information please email us at sales@nonimanltd.com
I hope that reading the above information was
both enjoyable and educational for you. Your learning process should be
ongoing--the more you understand about any subject, the more you will
be able to share with others.
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