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project 03 :: Internet Marketing :: Advertising and PR 01
5 Ways to Educate Your Prospects for More Sales
Reaching your goals with promoting affiliate programs, or marketing on
the internet in general, is controlled by countless dynamics; the
article you choose to push, the style of advertising you utilize, the
extent of your advertising budget, etc. One item in particular has
existed since the birth of the internet. It has in past times, and
still is creating great wealth for several internet marketing
companies. The product I am talking about is information. Viewing the
pages of this site you will discover an array of facts on marketing
programs, marketing, web site building, advertising and a great deal
more. Enjoy!
5 Ways to Educate Your Prospects for More Sales
It’s impossible to sell a product or service without demand – no matter how low the price or how big the discount.
Education-Based marketing
creates demand by showing the prospects why they need your products and
services, how to make intelligent buying decisions, and how to best use
it after they buy.
Education-Based marketing creates a ‘halo’ surrounding everything you sell.
When you promote
an individual product or service, only that particular product or
service benefits. But empowering customers and prospects benefits every
product and service you sell.
Information pre-sells and differentiates. It builds customer
confidence and positions you as credible, knowledgeable and trusted.
Information sets you apart. You become a unique, trusted advisor.
Education-Based marketing answers questions that must be answered before prospects will buy:
1. Who benefits from the product or service?
2. What benefits does the product or service provide?
3. When is the product or service needed?
4. Where is the product or service used?
5. How do you choose and use it?
Conventional advertising is hard to create because it’s judged by
its creativity – how effectively it attracts attention, how cleverly it
delivers its message and how memorable it is.
Education-Based marketing,
however, is easy to create because the goal is to inform, rather than
interrupt, manipulate or show-off. All you have to do is answer the
five questions listed above.
Education-Based marketing
saves you money because technology has caught up with technique. You
can do most of the production yourself using desktop-publishing software, saving on expensive outside production costs.
You can distribute educational messages for free as web site
downloads or as e-mail attachments. Five ways to educate your prospects
include:
* White Papers. These analyze challenges and trends and show how to benefit from your products and services.
* E-books. These offer in-depth, procedural descriptions that
demonstrate your competence and communicate how-to-buy and how-to-use
tips.
* E-mail newsletters. You can keep in constant touch with customers without addressing, printing and postage costs.
* E-courses. You can automatically deliver information in chunks over a period of several days – or even weeks.
* Teleseminars. You can also present teleseminars, which permit
prospects to get to know you in an informal, interactive environment.
Free line rentals are available; others cost about $25 an hour.
Education-Based marketing works best when you keep in touch and deliver information at frequent intervals.
A monthly One-Page Newsletter, for example, is far more effective
than a bimonthly four-page newsletter or a quarterly eight-page
newsletter.
Customers and prospects give you their total attention when you offer information that helps them achieve their goals.
Education-Based marketing’s
effects are cumulative. The more information you share, the more your
market will look forward to your messages and refer coworkers and
friends to you.
About The Author
Roger C. Parker is the $32,000,000 author with over 1.6 million books in print. Do you make these marketing and design mistakes? Find out at www.gmarketing-design.com
roger@gmarketing-design.com
We hope you found the information on this page useful and will return often to browse
the many articles throughout our site. We will be adding new material on an ongoing
basis in order to keep our visitors up to date on the latest promotion and marketing
information and tools that allow so many marketers to earn a full time living on the
internet.
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