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project 03 :: Internet Marketing :: Advertising and PR 01
3 Reasons to Tap into the Power of Publicity
Accomplishment with affiliate program marketing, or marketing on the
net in general, is controlled by very many things; the article you
make a decision to get behind, the sort of advertising you utilize, the
magnitude of your advertising budget, etc. One item in particular has
existed since the advent of the internet. It has in earlier years, and
still is accumulating wealth for scores of marketers. The product I am referencing is
information. On this site you will come across a wide array of material
on associate programs, marketing, web site creation, advertising and a
great deal more. Enjoy!
Publicity is obtaining editorial
coverage or features for your business. Publicity is getting your
business reported as news. Examples of publicity are newspaper and
magazine articles,
radio and television interviews and Internet forums and much more.
These are just a few reasons you should consider letting your business
tap into the power of publicity.
1. Effective – Publicity has been proven to be 10 times more
effective than traditional advertising. Your customers believe what
they read in the newspaper or watch on the TV news because humans by
nature believe what is reported to them as news.
2. Affordable – Obtaining publicity can cost as little as $0
dollars. Business owners can substitute a little time and imagination
for money or hire publicity professionals, many of which have very
affordable rates when compared to advertising.
3. 3rd Party Credibility – Having reporters write about your
business in a news format gives your business 3rd party credibility
that’s extremely valuable. Anyone can sing their own business’ praises,
but getting respected people in the media to do it provides a type of
credibility that ads and money just can’t buy.
There are numerous other reasons to use publicity. Next
time you are looking for a new way to get the word out about your
business, consider tapping into the power of publicity.
About The Author
Jenna Roman co-owns and operates JR Publicity, an Englewood, NJ-based public relations and marketing company with her husband, Josh Roman. For additional information, visit www.jrpublicity.com.
info@jrpublicity.com
We hope you found the information on this page useful and will return often to browse
the many articles throughout our site. We will be adding new material on an ongoing
basis in order to keep our visitors up to date on the latest promotion and marketing
information and tools that allow so many marketers to earn a full time living on the
internet.
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