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project 03 :: Internet Marketing :: Advertising and PR 01
3 High-Impact Article Promotion Techniques
Success stories with affiliate marketing programs, or marketing in
general, is influenced by numerous causes; the article you make a
decision to market, the style of advertising you utilize, the amount of
your advertising budget, etc. One item in particular has been in
existence since the advent of the net. It has in earlier years, and
still is amassing fortunes for several marketing companies. The product
I am referring to is information. Browsing this site you will discover a large
amount of data on associate programs, marketing, web site creation,
advertising and a great deal more. Enjoy!
Well-written, tightly-focused articles are in high demand by thousands of online publishers. Why? Because publishers view good content as a value-added asset, enhancing their own brand awareness and deepening relationships with clients and customers.
As a content
provider, you can attract a substantial and continuous flow of new
prospects from online venues that might otherwise be inaccessible. And
unlike other promotional methods, you get this traffic without spending
a penny on advertising.
The three techniques below make it easy for publishers --your
willing and enthusiastic partners-- to find and publish your material.
1. Syndicate Your articles
Syndicating your articles makes it easy for site owners to put your content on their website. It's a real time-saver and totally hands-off for webmasters.
Automation is a big selling point of online syndication. The
syndicating site simply inserts 2 lines of code on their web page, and
your articles are distributed from your server to their web page automatically. You have total control over content and style, while the webmaster never lifts a finger again.
It's an ideal situation for you. Once a site agrees to accept your articles through syndication, you are freed from the job of marketing each article individually to the site owner. A marketer's dream!
For details on setting up your syndicated feed, read this article by William Bontrager:
http://www.homebiztools.com/syndication.htm
One of the first places to start marketing your syndicated feed is
on your website. Post a sample article so others can see the quality of
your work, and show them how to set up their web page to accept your articles.
For additional marketing muscle, solicit webmasters from the
resource box of your article. Include a line to let them know your
column is available for syndication.
Lastly, get listed in syndicated article directories such as those found at Freesticky.com and StickySuace.com. Traffic from directories is highly targeted and more likely to result in a syndication arrangement.
2. Publish Your Own News Channel
Your own news channel allows you to broadcast your content
to the Web with one text file. The protocol to accomplish this is
called RSS. This stands for Really Simple Syndication (or Rich Site
Summary, depending on who you talk to). Weblogs are an example of content commonly available in RSS.
Once created, your RSS content
file can be read by news aggregator programs. By registering with
aggregator sites, your feed is indexed and made available for sites
interested in receiving your feed. You can see my own news feed in
action at NetBizHelpers.com.
Here are some excellent sites with articles on setting up and registering your news channel:
Mark Nottingham's RSS Tutorial
http://www.mnot.net/rss/tutorial/
Technology at Harvard Law
http://blogs.law.harvard.edu/tech/rss
O'Reilly XML.com
http://www.xml.com/pub/a/2002/12/18/dive-into-xml.html
3. Submit To Article Directories and Announcement Lists
Many publishers subscribe to announcement lists and browse article directories for content. High-quality articles
are regularly picked up from these sources. It's not uncommon for a
good article to be published in several ezines with combined
readerships in the tens of thousands.
Here is a listing of popular spots to submit your articles online:
http://www.homebiztools.com/article-dir.htm
To begin posting your articles on announcement lists:
http://www.homebiztools.com/article-lists.htm
There you have it! Three great ways to market your articles and give publishers what they need, while you enjoy no-cost advertising.
About The Author
Brett Krkosska is a freelance writer and syndicated columnist. He is the owner and founder of http://www.HomeBizTools.com. an idea center for small/home-based business owners.
We hope you found the information on this page useful and will return often to browse
the many articles throughout our site. We will be adding new material on an ongoing
basis in order to keep our visitors up to date on the latest promotion and marketing
information and tools that allow so many marketers to earn a full time living on the
internet.
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